Ever feel like you’re wandering aimlessly, unsure of your purpose? Businesses often experience this too. A study by Harvard Business Review found that companies with a clearly defined mission statement are significantly more likely to achieve long-term success and employee engagement. This isn’t just about sounding good; it’s about having a North Star that guides every decision, from product development to marketing strategies. A strong mission statement aligns your team, attracts customers who share your values, and ultimately drives sustainable growth.